As consumers worldwide become wealthier, they tend to become more brand-conscious and brand-loyal. Chinese consumers, in particular, are becoming more attracted to brand name products. Transpacific IP has launched a Brand Practice, which complements its other IP management and licensing services. Transpacific IP will leverage its presence throughout Asia, its strong relationships with U.S. and European brand owners, its relationships with exceptional East and Southeast Asian product companies, and its expertise in building and managing world-class brands to bring superior value and service to our clients.

Building a global brand requires years, sometime decades, and millions of dollars of investment. While the benefits of having a global brand are clear, it is an investment most companies cannot afford to make. Brand licensing is a way to leverage the brand equity built by another company, and obtain immediate customer preference and customer loyalty.

Transpacific IP's Brand Practice is a full-service brand licensing agency assisting both brand owners and licensees. We can provide clients with the full range of services from licensing strategy, brand representation, product concepts, valuation, licensee recruitment, product oversight, promotions, and distribution. Or, we can provide consulting services to assist with any single step in the licensing value chain.

For more information, please use the form on the "Contact Us" web page.